Culture and commerce : the value of entrepreneurship in creative industries

Culture and commerce : the value of entrepreneurship in creative industries / Mukti Khaire.

Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.

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Bibliographic Details
Main Author: Khaire, Mukti, 1973- (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2017]
Subjects:
Cultural industries.
Entrepreneurship.
Arts > Economic aspects.
Arts > Marketing.
entrepreneurs.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Consumer Behavior.
Arts > Economic aspects
Arts > Marketing
Cultural industries
Entrepreneurship
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