Shapeholders : business success in the age of activism

Shapeholders : business success in the age of activism / Mark R. Kennedy.

"Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders, shareholders, employees, and consumers, b...

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Bibliographic Details
Main Author: Kennedy, Mark, 1957- (Author)
Format: eBook
Language:English
Published: New York : Columbia Business School Publishing, [2017]
Series:Columbia Business School publishing
Subjects:
Social responsibility of business.
Corporations > Public relations.
Corporations > Moral and ethical aspects.
Corporate governance.
Strategic planning.
BUSINESS & ECONOMICS > Government & Business.
Corporate governance
Corporations > Moral and ethical aspects
Corporations > Public relations
Social responsibility of business
Strategic planning
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