Restoring consumer sovereignty : how markets manipulate us and what the law can do about it / Adrian Kuenzler.

This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the obje...

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Bibliographic Details
Main Author: Künzler, Adrian (Author)
Format: eBook
Language:English
Published: New York : Oxford University Press, 2017.
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