Marketing services and resources in information organizations / Zhixian Yi.

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Res...

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Bibliographic Details
Main Author: Yi, Zhixian (Author)
Format: eBook
Language:English
Published: Cambridge, MA : Chandos Publishing, An imprint of Elsevier, [2018]
Series:Chandos information professional series.
Subjects:
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