Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships.

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Bibliographic Details
Main Author:	Bock, Koen W. De
Other Authors:	Coussement, Kristof, Neslin, Scott A.
Format:	eBook
Language:	English
Published:	London : Taylor and Francis, 2016.
Subjects:	Consumer profiling. Customer relations. Database marketing. Consumer profiling Customer relations Database marketing
Online Access:	Click for online access

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Status:	Available

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