Organizing Marketing and Sales : Mastering Contemporary B2B Challenges

Organizing Marketing and Sales : Mastering Contemporary B2B Challenges / edited by Per Andersson, Björn Axelsson, Christopher Rosenqvist.

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

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Bibliographic Details
Other Authors: Andersson, Per (Editor), Axelsson, Björn (Editor), Rosenqvist, Christopher (Editor)
Format: eBook
Language:English
Published: Bingley, UK : Emerald Publishing Limited, 2018.
Edition:First edition.
Subjects:
Industrial marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Industrial marketing
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