Reducing race differences in direct-to-consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.

This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.

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Bibliographic Details
Main Authors: De Scisciolo, Stephany, 1958- (Author), Scheid, Teresa L. (Author)
Format: eBook
Language:English
Published: Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2018]
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