Description
Summary: | This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.
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Physical Description: | 1 online resource (xix, 119 pages) : illustrations (some color) |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781498574174 1498574173 |
Source of Description, Etc. Note: | Online resource; title from digital title page (viewed on September 24, 2018). |