Reducing race differences in direct-to-consumer pharmaceutical advertising : the case for regulation

Reducing race differences in direct-to-consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.

This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.

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Bibliographic Details
Main Authors: De Scisciolo, Stephany, 1958- (Author), Scheid, Teresa L. (Author)
Format: eBook
Language:English
Published: Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2018]
Subjects:
Advertising > Drugs > United States.
Direct-to-consumer prescription drug advertising > United States.
Discrimination in the advertising industry > United States.
Discrimination in medical care > United States.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Drugs
Direct-to-consumer prescription drug advertising
Discrimination in medical care
Discrimination in the advertising industry
United States
Online Access:Click for online access
Description
Summary:This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.
Physical Description:1 online resource (xix, 119 pages) : illustrations (some color)
Bibliography:Includes bibliographical references and index.
ISBN:9781498574174
1498574173
Source of Description, Etc. Note:Online resource; title from digital title page (viewed on September 24, 2018).

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