Consumer behaviour and analytics

Consumer behaviour and analytics / Andrew Smith.

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insigh...

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Bibliographic Details
Main Author: Smith, Andrew, 1967 March 27- (Author)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Subjects:
Consumer behavior.
Marketing > Data processing.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
Consumer behavior
Marketing > Data processing
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Status: Available

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