America by the numbers with Maria Hinojosa. The new mad men / produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS.
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, ar...
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