Monetization of Copyright Assets by Creative Enterprises

The objective of this study is to create an awareness of intellectual property rights that are associated with creative activities and to present financial and valuation tools that can enable the quantification of the monetary value of successful creative efforts.

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Bibliographic Details
Main Author: Organization, World Intellectual Property
Format: eBook
Language:English
Published: Geneva : World Intellectual Property Organization, 2014.
Series:Copyright and Related Rights.
Subjects:
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