The Battle for Standardised Cigarette Packaging in Europe : Multi-Level Governance, Policy Transfer and the Integrated Strategy of the Global Tobacco Industry / Benjamin Hawkins, Chris Holden, Sophie Mackinder.
This book analyses the battle for standardised cigarette packaging ('plain packaging') in Europe, using the concepts of multi-level governance and policy transfer. It analyses the strategies of policy makers, non-governmental organisations and transnational tobacco companies in attempting...
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