Strategic innovative marketing and tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019

Strategic innovative marketing and tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors.

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...

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Bibliographic Details
Corporate Author: International Conference on Strategic Innovative Marketing and Tourism Northern Aegean, Greece
Other Authors: Kavoura, Androniki (Editor), Kefallonitis, Efstathios (Editor), Theodoridis, Prokopios (Editor)
Format: eBook
Language:English
Published: Cham : Springer, [2020]
Series:Springer proceedings in business and economics.
Subjects:
Marketing > Congresses.
Tourism > Congresses.
Marketing.
Management.
marketing.
management.
information technology.
Marketing
Tourism
Màrqueting.
Màrqueting turístic.
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Congressos.
Llibres electrònics.
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