Brands and Brand Management under Threat in an Age of Fake News

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Bibliographic Details
Main Author:	Plangger, Kirk
Other Authors:	Pitt, Leyland
Format:	eBook
Language:	English
Published:	Bradford, West Yorkshire : Emerald Publishing Limited, 2020.
Subjects:	Brand name products > Management. Branding (Marketing) > Management. Brand name products > Management Branding (Marketing) > Management
Online Access:	Click for online access

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Status:	Available

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