Brands and Brand Management under Threat in an Age of Fake News

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Bibliographic Details
Main Author:	Plangger, Kirk
Other Authors:	Pitt, Leyland
Format:	eBook
Language:	English
Published:	Bradford, West Yorkshire : Emerald Publishing Limited, 2020.
Subjects:	Brand name products > Management. Branding (Marketing) > Management. Brand name products > Management Branding (Marketing) > Management
Online Access:	Click for online access

Table of Contents:

Cover
Guest editorial
True, fake and alternative: a topology of news and its implications for brands
The truth (as I see it): philosophical considerations influencing a typology of fake news
Brand management in the era of fake news: narrative response as a strategy to insulate brand value
A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
Do your employees think your slogan is "fake news?" A framework for understanding the impact of fake company slogans on employees
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
Investigating the emotional appeal of fake news using artificial intelligence and human contributions
A high-speed world with fake news: brand managers take warning

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