Consumption behaviour and social responsibility : a consumer research approach

Consumption behaviour and social responsibility : a consumer research approach / Karnika Gupta, Narendra Singh.

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour and 'social responsibility. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative r...

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Bibliographic Details
Main Author: Gupta, Karnika
Other Authors: Singh, Narendra (Author on Consumer behaviour)
Format: eBook
Language:English
Published: Singapore : Springer, [2020]
Series:Approaches to global sustainability, markets, and governance.
Subjects:
Consumer behavior > Moral and ethical aspects.
Social responsibility of business.
Consumer behavior > Moral and ethical aspects
Social responsibility of business
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