Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation / Daniele Scarpi.
"This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has f...
Full description
Saved in: