The psychology of advertising

The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...

Full description

Saved in:
Bibliographic Details
Main Authors: Fennis, Bob Michaël, 1968- (Author), Stroebe, Wolfgang (Author)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, [2021]
Edition:Third edition.
Subjects:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Consumers > Attitudes.
Advertising > Psychological aspects
Consumer behavior > Psychological aspects
Consumers > Attitudes
Online Access:Click for online access
Login for hold information

‌

Click for online access

Online

Holdings details from Online
Available

Similar Items