Toward behavioral transaction cost economics : theoretical extensions and an application to the study of MNC subsidiary ownership / George Z. Peng.

Adopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by foregrounding psychological processes and introducing and integrating with effectuation theory. Consistent with its behavioral agenda, the book intro...

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Bibliographic Details
Main Author: Peng, George Z. (Author)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature, [2021]
Series:International Marketing and Management Research Ser.
Subjects:
Online Access:Click for online access