Python for marketing research and analytics

Python for marketing research and analytics / Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit.

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses...

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Bibliographic Details
Main Authors: Schwarz, Jason S. (Author), Chapman, Chris (Data analyst) (Author), Feit, Elea McDonnell, 1973- (Author)
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, [2020]
Subjects:
Marketing > Data processing.
Marketing research.
Python (Computer program language)
Information visualization.
Python (Lenguaje de programación)
Marketing > Datos-Tratamiento
Information visualization
Marketing > Data processing
Marketing research
Electronic books.
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