Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists / by Niladri Syam, Rajeeve Kaul.

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...

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Bibliographic Details
Main Authors: Syam, Niladri (Niladri B.), 1964-, Kaul, Rajeeve (Author)
Format: eBook
Language:English
Published: Bingley : Emerald Publishing, 2021.
Edition:First edition.
Subjects:
Online Access:Click for online access