Digital business and electronic commerce : strategy, business models and technology

Digital business and electronic commerce : strategy, business models and technology / Bernd W. Wirtz.

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental as...

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Bibliographic Details
Main Author: Wirtz, Bernd W., 1964- (Author)
Format: eBook
Language:English
German
Published: Cham, Switzerland : Springer, [2021]
Series:Springer texts in business and economics,
Subjects:
Electronic commerce > Economic aspects.
Internet > Economic aspects.
Information technology > Economic aspects.
Electronic commerce > Economic aspects
Information technology > Economic aspects
Internet > Economic aspects
Online Access:Click for online access
Uniform Title:Electronic business.
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