Advances in national brand and private label marketing : eighth international conference, 2021 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, editors.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB & PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store bra...

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Bibliographic Details
Corporate Author:	International Conference on Research on National Brand & Private Label Marketing Online
Other Authors:	Martínez-López, Francisco J., 1960-, Gázquez Abad, Juan Carlos
Format:	eBook
Language:	English
Published:	Cham : Springer, 2021.
Series:	Springer proceedings in business and economics.
Subjects:	Marketing > Congresses. Brand name products > Congresses. Brand name products Marketing proceedings (reports) Conference papers and proceedings Conference papers and proceedings. Actes de congrès.
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Advances in national brand and private label marketing : eighth international conference, 2021 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, editors.

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