Advances in digital marketing and eCommerce : second International Conference, 2021

Advances in digital marketing and eCommerce : second International Conference, 2021 / Francisco J. Martínez-López, David López López, editors.

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social...

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Bibliographic Details
Corporate Author: Digital Marketing & ECommerce Conference Online
Other Authors: Martínez-López, Francisco J., 1960-, López López, David
Format: eBook
Language:English
Published: Cham : Springer, 2021.
Series:Springer proceedings in business and economics.
Subjects:
Electronic commerce > Congresses.
Internet marketing > Congresses.
Electronic commerce
Internet marketing
Electronic books.
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
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Status: Available

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