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OCoLC |
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20240808213014.0 |
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210605s2021 sz o 101 0 eng d |
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| 020 |
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|a 9783030765200
|q (electronic bk.)
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|a 3030765202
|q (electronic bk.)
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|z 9783030765194
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|a 10.1007/978-3-030-76520-0
|2 doi
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|a (OCoLC)1255226641
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|a HF5548.32
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|a KJS
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|a BUS090030
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|a HCDD
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| 111 |
2 |
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|a Digital Marketing & ECommerce Conference
|n (2nd :
|d 2021 :
|c Online)
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| 245 |
1 |
0 |
|a Advances in digital marketing and eCommerce :
|b second International Conference, 2021 /
|c Francisco J. Martínez-López, David López López, editors.
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| 246 |
3 |
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|a DMeC 2021
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| 264 |
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1 |
|a Cham :
|b Springer,
|c 2021.
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| 300 |
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|a 1 online resource (347 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Springer proceedings in business and economics
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| 520 |
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|a This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
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| 500 |
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|a Includes author index.
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| 588 |
0 |
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|a Online resource; title from PDF title page (SpringerLink, viewed June 7, 2021).
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| 650 |
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0 |
|a Electronic commerce
|v Congresses.
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| 650 |
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0 |
|a Internet marketing
|v Congresses.
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| 650 |
|
7 |
|a Electronic commerce
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
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| 655 |
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0 |
|a Electronic books.
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| 655 |
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7 |
|a proceedings (reports)
|2 aat
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| 655 |
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7 |
|a Conference papers and proceedings
|2 fast
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| 655 |
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7 |
|a Conference papers and proceedings.
|2 lcgft
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| 655 |
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7 |
|a Actes de congrès.
|2 rvmgf
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| 700 |
1 |
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|a Martínez-López, Francisco J.,
|d 1960-
|1 https://id.oclc.org/worldcat/entity/E39PCjDHdJYThFvWQvpvKXQJfy
|
| 700 |
1 |
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|a López López, David.
|
| 758 |
|
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|i has work:
|a Advances in digital marketing and eCommerce (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH4rB7HWWh7yB8TBvycPjP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Martínez-López, Francisco J.
|t Advances in Digital Marketing and ECommerce
|d Cham : Springer International Publishing AG,c2021
|z 9783030765194
|
| 830 |
|
0 |
|a Springer proceedings in business and economics.
|
| 856 |
4 |
0 |
|u https://holycross.idm.oclc.org/login?auth=cas&url=https://link.springer.com/10.1007/978-3-030-76520-0
|y Click for online access
|
| 903 |
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|a SPRING-BUS2021
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| 994 |
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|a 92
|b HCD
|