Secrets of branding. Episode 4, Marketing / series producer and director, Joanna Bartholomew ; a Blakeway Production for CCTV 2.

Revealing the secrets of successful global brands who all have completely different approaches to marketing, including Twinings, Nokia and Unilever.

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Bibliographic Details
Other Authors:	Bartholomew, Joanna (Producer, Narrator, Director)
Format:	Video
Language:	English
Published:	London, England : BBC Worldwide, 2014.
Series:	Academic Video Online
Subjects:	Nokia (Firm) Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Educational television programs. Émissions éducatives télévisées.
Online Access:	Click for online access

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Status:	Available

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