Secrets of branding. Episode 5, Going global / series producer, Joanna Bartholomew ; filmed and directed by Faye Gilbert ; a Blakeway Production for CCTV 2.

We look at how an understanding of local culture, taste and infrastructure are imperative in selling brands abroad.

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Bibliographic Details
Other Authors:	Gilbert, Faye W. (Director), Bartholomew, Joanna (Producer, Narrator)
Format:	Video
Language:	English
Published:	London, England : BBC Worldwide, 2014.
Subjects:	International business enterprises. Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Educational television programs. Émissions éducatives télévisées.
Online Access:	Click for online access

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