Brand Wars : Combat Strategies for Indian Brands.

A book that proposes cunning competitive strategies for Indian brands to sustain against odds.

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Bibliographic Details
Main Author:	Gupte, Rajiv
Other Authors:	Limaye, Anand
Format:	eBook
Language:	English
Published:	New Delhi : SAGE Publications, 2021.
Subjects:	Branding (Marketing) branding.
Online Access:	Click for online access

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Holdings details from Online
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