Brand Wars : Combat Strategies for Indian Brands.

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Bibliographic Details
Main Author: Gupte, Rajiv
Other Authors: Limaye, Anand
Format: eBook
Language:English
Published: New Delhi : SAGE Publications, 2021.
Subjects:
Online Access:Click for online access

MARC

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035 |a (OCoLC)1267764601  |z (OCoLC)1267338196 
037 |a 9789354790737  |b Ingram Content Group 
050 4 |a HF5415.1255  |b .G87 2021 
049 |a HCDD 
100 1 |a Gupte, Rajiv. 
245 1 0 |a Brand Wars :  |b Combat Strategies for Indian Brands. 
264 1 |a New Delhi :  |b SAGE Publications,  |c 2021. 
300 |a 1 online resource (293 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS 
520 |a A book that proposes cunning competitive strategies for Indian brands to sustain against odds. 
650 0 |a Branding (Marketing) 
650 7 |a branding.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast 
700 1 |a Limaye, Anand. 
776 0 8 |i Print version:  |a Gupte, Rajiv.  |t Brand Wars.  |d New Delhi : SAGE Publications, ©2021  |z 9789354790669 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=6717997  |y Click for online access 
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