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Brand Wars :
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Brand Wars : Combat Strategies for Indian Brands.
A book that proposes cunning competitive strategies for Indian brands to sustain against odds.
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Bibliographic Details
Main Author:
Gupte, Rajiv
Other Authors:
Limaye, Anand
Format:
eBook
Language:
English
Published:
New Delhi :
SAGE Publications,
2021.
Subjects:
Branding (Marketing)
branding.
Online Access:
Click for online access
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Description
Table of Contents
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Table of Contents:
Cover
CONTENTS
FOREWORD
PREFACE
ACKNOWLEDGEMENTS
INTRODUCTION
1 ADVANTAGE COVID
2 VOCAL FOR LOCAL
3 BRAND COMBAT MODEL
4 BUILDING BRANDS
5 BRANDING IN TURBULENT TIMES
6 GRAND STRATEGY
7 BATTLEFIELD MODEL
8 SUSTAINING COMPETITIVE ADVANTAGE
9 BUILDING FRONTIERS
10 GETTING THE ACT RIGHT
11 MEANS-END THEORY AND START-UPS
12 CHINA PLUS ONE
SUGGESTED READINGS
ABOUT THE AUTHORS
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