Brand Wars : Combat Strategies for Indian Brands.

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Bibliographic Details
Main Author: Gupte, Rajiv
Other Authors: Limaye, Anand
Format: eBook
Language:English
Published: New Delhi : SAGE Publications, 2021.
Subjects:
Online Access:Click for online access
Table of Contents:
  • Cover
  • CONTENTS
  • FOREWORD
  • PREFACE
  • ACKNOWLEDGEMENTS
  • INTRODUCTION
  • 1 ADVANTAGE COVID
  • 2 VOCAL FOR LOCAL
  • 3 BRAND COMBAT MODEL
  • 4 BUILDING BRANDS
  • 5 BRANDING IN TURBULENT TIMES
  • 6 GRAND STRATEGY
  • 7 BATTLEFIELD MODEL
  • 8 SUSTAINING COMPETITIVE ADVANTAGE
  • 9 BUILDING FRONTIERS
  • 10 GETTING THE ACT RIGHT
  • 11 MEANS-END THEORY AND START-UPS
  • 12 CHINA PLUS ONE
  • SUGGESTED READINGS
  • ABOUT THE AUTHORS