Firms in the fashion industry : sustainability, luxury and communication in an international context

Firms in the fashion industry : sustainability, luxury and communication in an international context / Laura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene García-Medina, editors.

"This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and susta...

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Bibliographic Details
Other Authors: Rienda, Laura (Editor), Ruiz-Fernández, Lorena (Editor), Drylie Carey, Lindsey (Editor), Garcia Medina, Irène (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2021]
Subjects:
Clothing trade > Environmental aspects.
Advertising > Fashion.
Luxuries.
Advertising > Fashion
Clothing trade > Environmental aspects
Luxuries
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