Firms in the fashion industry : sustainability, luxury and communication in an international context

Firms in the fashion industry : sustainability, luxury and communication in an international context / Laura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene García-Medina, editors.

"This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and susta...

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Bibliographic Details
Other Authors: Rienda, Laura (Editor), Ruiz-Fernández, Lorena (Editor), Drylie Carey, Lindsey (Editor), Garcia Medina, Irène (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2021]
Subjects:
Clothing trade > Environmental aspects.
Advertising > Fashion.
Luxuries.
Advertising > Fashion
Clothing trade > Environmental aspects
Luxuries
Online Access:Click for online access
Table of Contents:
  • Fashion design companies : an overview of Spanish and British firms / Pedro Seva-Larrosa, Bartolomé Marco-Lajara, Lorena Ruiz-Fernández, and Rosario Andreu
  • Sustainable luxury : an evolving narrative / Tim Jackson
  • Sustainability and heritage in practice : the case of Harris Tweed Hebrides / Rt Hon Brian Wilson, Margaret Ann Macleod, and Mark Hogarth
  • Quantitative analysis of the fashion industry comparing Spanish and British small and medium-sized companies / Lorena Ruiz-Fernández, Laura Rienda, Bartolomé Marco-Lajara, and Pedro Seva-Larrosa
  • Luxury brands, consumer behaviour, and sustainability / Marie-Cécile Cervellon and Lindsey Drylie Carey
  • The role of social media in the fashion industry : the case of eco luxury in today's consumption / Concha Pérez-Curiel, Gloria Jiménez-Marín, and Irene García-Medina
  • Communication in the fashion industry : sustainability focus / Paloma Díaz-Soloaga
  • Capturing the resilience of the textile companies as a specific response of the fashion industry / Francesco Verdone, Santiago Cantarero, and Francisco Puig
  • Epilogue (by the editors) : a brief reflection with special emphasis on the impact of COVID-19 in fashion industry.

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