Scrum for sales : a B2B guide to agility in organization, performance, and management / Michael J. Scherm.
Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework 'scrum' should be applied to install agility i...
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