Research methods and data analysis for business decisions : a primer using SPSS

Research methods and data analysis for business decisions : a primer using SPSS / James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data exam...

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Bibliographic Details
Main Authors: Sallis, James E. (Author), Gripsrud, Geir (Author), Olsson, Ulf Henning (Author), Silkoset, Ragnhild (Author)
Format: eBook
Language:English
Norwegian
Published: Cham : Springer, [2021]
Series:Classroom companion. Business.
Subjects:
SPSS (Computer file)
SPSS (Fitxer informàtic)
Business > Decision making > Research.
Business > Data processing > Research.
Negocios > Toma de decisiones
Negocios > Datos-Tratamiento
Business > Data processing > Research
Negocis.
Presa de decisions.
Processament de dades.
Electronic books.
Llibres electrònics.
Online Access:Click for online access
Uniform Title:Metode og dataanalyse.
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