Marketing communications in emerging economies. Volume II, Conceptual issues and empirical evidence / Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid, editors.
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve...
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Bibliographic Details
| Other Authors: |
Anning-Dorson, Thomas
(Editor),
Hinson, Robert (Robert Ebo)
(Editor),
Coffie, Stanley
(Editor),
Bosah, Genevieve
(Editor),
Abdul-Hamid, Ibn Kailan
(Editor) |
|---|
| Format: | eBook
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| Language: | English |
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| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2022.
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| Series: | Palgrave studies of marketing in emerging economies.
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| Subjects: | |
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| Online Access: | Click for online access
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