Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing / Tereza Semerádová, Petr Weinlich, editors.

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online mar...

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Bibliographic Details
Other Authors: Semerádová, Tereza, 1989- (Editor), Weinlich, Petr, 1976- (Editor)
Format: eBook
Language:English
Published: Cham : Springer, [2022]
Series:Contributions to management science.
Subjects:
Online Access:Click for online access