Advances in national brand and private label marketing : Ninth International Conference, 2022 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva, editors.

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promot...

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Bibliographic Details
Corporate Author:	International Conference on Research on National Brand & Private Label Marketing Barcelona, Spain
Other Authors:	Martínez-López, Francisco J., 1960- (Editor), Gázquez-Abad, Juan Carlos (Editor), Ieva, Marco (Research fellow in marketing) (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, [2022]
Series:	Springer proceedings in business and economics.
Subjects:	Marketing > Congresses. Brand name products > Congresses. Brand name products Marketing proceedings (reports) Conference papers and proceedings Conference papers and proceedings. Actes de congrès.
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Advances in national brand and private label marketing : Ninth International Conference, 2022 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva, editors.

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