Advances in national brand and private label marketing : Ninth International Conference, 2022

Advances in national brand and private label marketing : Ninth International Conference, 2022 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva, editors.

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promot...

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Bibliographic Details
Corporate Author: International Conference on Research on National Brand & Private Label Marketing Barcelona, Spain
Other Authors: Martínez-López, Francisco J., 1960- (Editor), Gázquez-Abad, Juan Carlos (Editor), Ieva, Marco (Research fellow in marketing) (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, [2022]
Series:Springer proceedings in business and economics.
Subjects:
Marketing > Congresses.
Brand name products > Congresses.
Brand name products
Marketing
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Online Access:Click for online access
Description
Summary:This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Physical Description:1 online resource (xi, 202 pages) : illustrations (some color).
Bibliography:Includes bibliographical references and author index.
ISBN:3031065816
9783031065811
ISSN:2198-7254
Source of Description, Etc. Note:Description based on online resource; title from digital title page (viewed on June 15, 2022).

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