Advances in digital marketing and eCommerce : third International Conference 2022 / Francisco J. Martínez-López, Luis F. Martinez, editors.

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social co...

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Bibliographic Details
Corporate Author: Digital Marketing & ECommerce Conference
Other Authors: Martínez-López, Francisco J., 1960-, Martinez, Luis F.
Format: eBook
Language:English
Published: Cham : Springer, 2022.
Series:Springer proceedings in business and economics.
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Online Access:Click for online access