Commercialisation and innovation strategy in small firms : learning to manage uncertainty / Tim Mazzarol, Sophie Reboud, Delwyn Clark, Monique Moore, Peter Malone, Geoffrey N. Soutar.
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issu...
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Bibliographic Details
| Main Author: |
Mazzarol, Tim, 1957- |
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| Other Authors: |
Reboud, Sophie,
Clark, Delwyn N.,
Moore, Monique,
Malone, Peter,
Soutar, Geoffrey N. |
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| Format: | eBook
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| Language: | English |
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| Published: |
Singapore :
Springer,
[2022]
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| Subjects: | |
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| Online Access: | Click for online access
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