Public sector marketing communications. Volume I, Public relations and brand communication perspectives / Ogechi Adeola, Paul Katuse, Kojo Kakra Twum, editors.
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book the first of a two-volume edited work focuses on m...
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