E-commerce : concepts, principles, and application / Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen.
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of t...
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Bibliographic Details
| Main Authors: |
Qin, Zheng, Dr
(Author),
Shuai, Qinghong
(Author),
Wang, Guolong
(Author),
Zhang, Pu
(Author),
Cao, Mengyu
(Author),
Chen, Mingshi
(Author) |
|---|
| Format: | eBook
|
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| Language: | English |
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| Published: |
Singapore : [Xi'an] :
Springer ; Xi'an Jiaotong University Press,
[2022]
|
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| Series: | Advanced studies in e-commerce.
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| Subjects: | |
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| Online Access: | Click for online access
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