Business advancement through technology. Volume I, Markets and marketing in transition edited by Alkis Thrassou [and five others].
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers in...
Full description
Saved in:
Bibliographic Details
| Other Authors: |
Thrassou, Alkis,
Vrontis, Demetris,
Efthymiou, Leonidas,
Weber, Yaakov,
Shams, S. M. Riad, 1979-,
Tsoukatos, Evangelos |
|---|
| Format: | eBook
|
|---|
| Language: | English |
|---|
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2022.
|
|---|
| Series: | Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business.
|
|---|
| Subjects: | |
|---|
| Online Access: | Click for online access
|
|---|