Business advancement through technology. Volume I, Markets and marketing in transition

Business advancement through technology. Volume I, Markets and marketing in transition edited by Alkis Thrassou [and five others].

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers in...

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Bibliographic Details
Other Authors: Thrassou, Alkis, Vrontis, Demetris, Efthymiou, Leonidas, Weber, Yaakov, Shams, S. M. Riad, 1979-, Tsoukatos, Evangelos
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2022.
Series:Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business.
Subjects:
Marketing > Technological innovations.
Diffusion of innovations.
Diffusion of innovations
Marketing > Technological innovations
Online Access:Click for online access
Table of Contents:
  • Intro
  • Contents
  • Notes on Contributors
  • List of Figures
  • List of Tables
  • 1: An Overview of Business Advancement Through Technology: Markets and Marketing in Transition
  • 1.1 Introduction
  • 1.2 Contextual and Theoretical Foundations
  • 1.3 Technologies Diffusion in Marketing
  • 1.4 New Forms of Consumer and Firm Interactions
  • 1.5 New Strategic Frameworks
  • 1.6 Book Content and Structure
  • References
  • 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management
  • 2.1 Introduction
  • 2.2 Background Studies
  • 2.3 AI Technology Integration with PRM
  • 2.4 Role of PRM in Digital Transformation of Organisations
  • 2.5 Classification of PRM
  • 2.5.1 Operational Partner Relationship Management
  • 2.5.2 Analytical Partner Relationship Management
  • 2.5.3 Social Partner Relationship Management
  • 2.5.4 Stakeholder Management and Partner Relationship Management
  • 2.6 Evolution of PRM System
  • 2.7 AI Technology and Backend Algorithms for PRM System
  • 2.8 The Optimisation of Business Operations
  • 2.8.1 Customer Retention
  • 2.8.2 Automation of the Routine Task
  • 2.8.3 Sales Team Guidance
  • 2.8.4 The Virtual Assistance to the Sales Team
  • 2.8.5 Tasks Execution Using AI-PRM
  • 2.9 Implication of This Study
  • 2.10 Conclusion
  • References
  • 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India
  • 3.1 Introduction
  • 3.2 Review of Literature
  • 3.2.1 The Concept of Trust
  • 3.2.2 Shared Value
  • 3.2.3 Communication
  • 3.2.4 Opportunistic Behaviour
  • 3.2.5 Adoption Barriers
  • 3.2.6 Unforeseen Events
  • 3.2.7 Drivers and Restrainers
  • 3.2.8 Research Gap and Research Questions
  • 3.3 Research Methodology
  • 3.4 Data Analysis
  • 3.5 Conclusion
  • References
  • 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis
  • 4.1 Introduction
  • 4.2 Methodology
  • 4.3 Background on Peer-to-Peer Lending
  • 4.4 Peer-to-Peer Lending in China, UK and US
  • 4.4.1 Research on P2P Lending in China
  • 4.4.2 Research on P2P Lending in the USA
  • 4.4.3 Research on P2P Lending in the United Kingdom
  • 4.4.4 Cross-Country Comparison
  • 4.5 Conclusions
  • References
  • 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology
  • 5.1 Introduction
  • 5.2 Literature Review
  • 5.3 Methods
  • 5.4 Analysis of Findings
  • 5.5 Discussion and Conclusion
  • 5.6 Limitations and Further Research
  • References
  • 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector
  • 6.1 Introduction
  • 6.2 Historical and Theoretical Background
  • 6.3 Main Survey Techniques
  • 6.4 Main Issues of Healthcare Sustainability in Neuromarketing Surveys

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