Export market orentation a comprehensive literature review / Mohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi.

This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation...

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Bibliographic Details
Main Authors: Gani, Mohammad Osman (Author), Faroque, Anisur R. (Author), Takahashi, Yoshi (Author)
Format: eBook
Language:English
Published: Singapore : Springer, 2023.
Series:SpringerBriefs in business,
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Online Access:Click for online access