Public sector marketing communications. Volume II, Traditional and digital perspectives / Ogechi Adeola, Kojo Kakra Twum, Paul Katuse, editors.

Appropriate market communication tools will always be essential to maintaining a good public image. This book provides a deep understanding of the application of these tools to the public sector. - Odunayo O. Bamodu, mni, Deputy Chief Registrar, National Industrial Court of Nigeria. Building public...

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Bibliographic Details
Other Authors: Adeola, Ogechi, Twum, Kojo Kakra, Katuse, Paul
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2023.
Series:Palgrave studies of public sector management in Africa.
Subjects:
Online Access:Click for online access