Advances in national brand and private label marketing : 10th international conference, 2023

Advances in national brand and private label marketing : 10th international conference, 2023 / Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens, editors.

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand manage...

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Bibliographic Details
Corporate Author: International Conference on Advances in National Brand and Private Label Marketing
Other Authors: Gázquez Abad, Juan Carlos (Editor), Martínez-López, Francisco J., 1960- (Editor), Gielens, Katrijn (Editor)
Format: eBook
Language:English
Published: Cham : Springer, [2023]
Series:Springer proceedings in business and economics.
Subjects:
Marketing > Congresses.
Brand name products > Congresses.
Brand name products
Marketing
Electronic books.
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
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