Social media addiction in Generation Z consumers : implications for business and marketing / Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez.
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significan...
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Bibliographic Details
| Main Authors: |
Benavides, Teresa Berenice Treviño
(Author),
Alcorta Castro, Ana Teresa
(Author),
Garza Marichalar, Sofia Alejandra
(Author),
Peña Cisneros, Mariamiranda
(Author),
Baker Suárez, Elena Catalina
(Author) |
|---|
| Format: | eBook
|
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| Language: | English |
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| Published: |
Cham, Switzerland :
Springer,
[2023]
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| Series: | SpringerBriefs in business.
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| Subjects: | |
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| Online Access: | Click for online access
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