H2H marketing : case studies on human-to-human marketing / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case stud...
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