Game changers. Episode 6, Richard Branson

Game changers. Episode 6, Richard Branson / producer, Gary Simson ; a Luminant Media production for Bloomberg Television.

From Virgin Records to Virgin Airlines to Virgin Galactic, he took the power and possibilities of branding to new heights. In the process, he reinvented the role of the entrepreneur, becoming his own best pitchman and turning himself into a living symbol of the Virgin brand. Along the way, Branson b...

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Bibliographic Details
Other Authors: Simson, Gary (Producer), Marcoux, Ted (Narrator)
Format: Video
Language:English
Published: District of Columbia : MagellanTV, 2011.
Subjects:
Branson, Richard.
Branson, Richard
Virgin Group.
Virgin Group
Entrepreneurship.
Businesspeople.
Branding (Marketing)
entrepreneurs.
branding.
Businesspeople
Entrepreneurship
Biographical television programs
Documentary television programs
Documentary television programs.
Biographical television programs.
Documentaires télévisés.
Biographies télévisées.
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